As a building inspector you will most likely be in charge of marketing your business, unless of course you can afford to hire a marketing consultant. I write a lot about social media to market your business however there are a number of other ways that are effective, and will have that little bit of a WOW factor. Here are a few tips:
Keep a Database.
Even if it’s an Excel spreadsheet it’s always good to keep a database so you can send out marketing emails and keep notes of your clients and prospects. Your clients can be your biggest advocate and once you have finished your property inspection it’s always good to keep in touch. There are a number of ways to do this including a weekly or monthly email campaign.
I personally prefer to keep an electronic database and one affordable ‘in the cloud’ system is www.zoho.com which you can sign up for and add your clients, prospects and suppliers. Here you can also add when your customer last purchased from you and information that you can use to nurture your customers and prospects, i.e. writing down their birthday if you know it, or sending a card to them on the anniversary of purchasing their new home. These sorts of databases or (CRM) as they are called are the best way to keep up to date information on your clients. As well you can set yourself tasks to do and reminders i.e. as mentioned before to send out a Happy Anniversary card on your client’s new home.
Send a handwritten thank you card
Most of us are inundated with email and electronic communication, and it’s rare to actually receive anything in the mail anymore. One tip you can do is send a card to your clients thanking them for their business. I have had branded postcards made up in the past as thank you cards. It’s a nice touch and is memorable. Here’s an example of something you can design a personalised postcard with room to write a handwritten message on the back (see below). I created this one in www.canva.com for this blog post.
What better way to get new clients than referrals from happy customers? Create a referral program that offers a discount off your client’s next property inspection or send a gift card for referrals that turn into paying clients. For example: Refer a client and if they become our customer we will send you $50 voucher to spend at (name a store). You will need to add terms to your website for doing this with the conditions.
These are just a few little tips that could help you grow your business by making your clients feel appreciated.
ABOUT THE AUTHOR
Deb Carr is the publisher of a popular Sydney Lifestyle Blog and Social Media Marketer as well as the Marketing Consultant for Housesafe.